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There's no doubt the current recession has changed the business communications landscape. With less income on both sides (associations and members), organizations are being smarter and savvier in their choices about how they spend their time and money. This year alone we all saw a significant decrease in meeting attendance, some up to 50%. The standard practice of sending 5-10 people from a given company to an association's annual meeting was thrown out the window. This year we considered ourselves lucky if there was one representative in attendance. While we are hopeful that 2010 will show a brighter forecast, we need to focus on doing more with less and at the same time continue our commitment to quality programming. Virtual meetings have found a home with associations as they provide the immediate access and enhanced communications that our members demand.
Virtual meetings do not have to be a replacement to face-to-face meetings, just the opposite. Virtual meetings should be viewed as an enhancement to face-to-face meetings. Below are just a few examples of the many benefits of offering a virtual meeting in conjunction with your face-to-face meeting.
Benefits of Virtual Meetings to the Association:
Benefits of Virtual Meetings to the Member: